Fernando de Buen López is a designer, researcher, and strategist and the founding partner of Spectral Studio.

Experience

I am a designer, researcher, and strategist with 11+ years of experience working on innovation strategy, from research to implementation. Through my past roles as Director of Innovation at Relish Works and manager at Doblin | Deloitte, I have specialized in helping companies build and execute their innovation portfolio, with a special focus on helping clients thrive in the future.

I hold a Master's Degree in Design from IIT's Institute of Technology, an MBA from IIT's Stuart School of Business, and a BA in Mechanical and Electrical Engineering from Universidad Iberoamericana in Mexico City.

READ MY COMPLETE CVSEE MY WORK

Interests

I am passionate about music and the arts. I have released 3 albums of my own music and  perform and write with my band, Así Así. I publish a newsletter on the music industry called The Hum, and I build my own amplifiers, microphones, and guitar pedals. I am fluent in English and Spanish, and am trying to make my dogs, Churro and Torta, bilingual as well.